▪ each colour is individually customized and always recorded onto your account
▪ up to 99% naturally derived from plant power instead of petrochemicals
▪ permanent and grey coverage 96% naturally derived
▪ signature blend with protective plant oils including sunflower, castor or jojoba oils
▪ infuses the hair with shine and essentially damage-free results
▪ our fade-resistant colour is created with an environmental and social conscience, so you can feel good about using plant power instead of petrochemicals

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.


Each family in our reformulated essential haircare line contains a specific characteristic and function:
▪ nourishment
▪ hydration
▪ volume
▪ shine
▪ protection
▪ elasticity
▪ smoothness
▪ daily care

All products are enriched with active ingredients sourced from Slow Food Presidia Farms in Italy to contribute to the biodiversity of our planet.

At Davines, we believe that living a balance between beauty and sustainability-what we call “sustainable beauty”-can improve our lives and the world around us.

Unwrap a vast array of products to suit any hair type and desired look, whether you are a stylist or someone who wants to achieve a runway-worthy look from home.


Olaplex founders started by finding two of the world’s leading PhD’s in Materials and Chemistry who had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With a fresh outlook, this dream team invented a single ingredient chemistry free of silicone or oils that links broken bonds in the hair during and after chemical services making them stronger than they were before.

Ask for OLAPLEX to be added to your colour or highlights to dramatically reduce breakage and help your colour last longer.